I design the products that don't get to be simple, like dashboards, enterprise tools and autonomous vehicle software, and make them feel effortless anyway.

I work end to end. It starts with discovery: user research, interviews and competitive benchmarks to understand the real problem before touching a single screen. From there I map it out with user flows, journey maps and information architecture, then move into wireframes, UI design, prototypes and testing, iterating closely with the team until it holds up under real use. I build and maintain the design systems that keep everything consistent as it scales, then hand off clean, dev ready files with everything engineering needs to ship.

Over the past 5 years I've done this for teams like American Express, Masdar City, Yas Island, Dar Group, AUB University, and VOX Cinemas, RoundPro, Cowboy's Match… across Lebanon and the MENA region. I work in French, English and Arabic, and what I care about most is the moment complexity finally clicks into something obvious.