Every piece maps back to a problem from the research. Creators get visible, editable profiles with rates and availability instead of disappearing into DMs. Brands get values-based filters and verified profiles instead of guessing who they can trust. Messaging and contracts stay locked until both sides commit, escrow payment removes the risk of either side walking away mid-project, and manual account verification through an admin back-office keeps fake brands off the platform. Three distinct spaces (creator, brand, admin) sit behind one shared landing page, two full user journeys are mapped end to end, and the whole thing is priced at €14.99/month, accessible where competitors charge up to $2,300. The biggest lesson from this project: a two-sided marketplace isn’t a linear flow, it’s a choreography between two people who both need to feel in control at every step. Every screen had to answer for both sides at once, not just one.